July Films aims to create and share theatrical films that inspire wonderful thoughts about life, through means of traditional hand- drawn animation.

Because of its unique qualities, traditional animated films have immense appeal, widely embraced by audiences of all ages world- wide. To live, to learn, to share thoughts about hopes and dreams, to speak of life experiences in all its colors, hardships, comforts and joys, are qualities July aspires to express through its films.

To achieve its goals with relatively low costs, July relies on a streamline production system, avoiding unnecessary overhead costs by entrusting its power in the individual commitment of its small staff on all aspects of the company. July recognizes that each team member is an artist in his or her own right, with unique visions and various artistic strengths. Each is fully capable of handling multiple responsibilities such as visual development, story-boarding, layout, and animation performances. By breaking away from the assembly line management system, work does not become bottlenecked, giving the artists the opportunity to be fully involved at all times. More importantly, it allows the artists to make substantial contributions, and to grow artistically on equal terms.

Traditional animation is a beautiful art form. By relying on its strength in pantomime, it can break language barriers, and become accessible to all. Another aspect is its exaggerated nature of forms in motion, allowing the medium to capture a heightened sense of reality. July's goal is to further explore the infinite possibilities of this medium's range of expression.

Going to see animated film at a young age is often a magical experience, leaving a lasting impression. July Films recognizes this responsibility to future generations. And because traditional animation is fully capable of reflecting the intricate feelings of the human nature, July hopes that its films will not only reach out to children, but also to touch audiences of all ages.

Determined not to lose sight of its vision, July Films looks forward to growth, and aspires to build an endearing, timeless collection of traditional hand-drawn animated films; and perhaps beyond…